Marketing and Advocacy
- General Marketing for Libraries Guide
- A Library Marketing Manifesto by Ned Potter
- Library Advocacy Now! A Training Program For Public Library Staff and Trustees
Webinar Documents
- Introduction to Social Media and Facebook Basics
- Going Further with Social Media: Twitter and Instagram for Libraries
- 4 Simple Ways to Beef Up Your Library Marketing
LibraryAware
Library Marketing Resources
Peace Library System Regional Marketing Campaign
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Click here to see current and past regional marketing campaigns.
Social Media
Facebook and other social media platforms are third-party platforms. Peace Library System staff do not have back-end access to any library Facebook pages, and we do not store account logins or passwords. These pages are the responsibility of the local library to maintain and update.
We have limited capacity to troubleshoot and problem solve when library staff run into issues with the Facebook platform. We will, however, direct library staff to help documentation where necessary, and we have some tips and advice that library staff may find useful.
Facebook is a social networking website and mobile app where users can post comments, share photographs and links to news articles and websites. You can private message and stream live video. Shared content can be made publicly accessible or it can be restricted using privacy settings.
Largest Age Group: 25 - 34 (statista.com, 2023)
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Tips
- Create a Business Page
- Create a Facebook Ad
- Facebook for Libraries
- Facebook Tips for PLS Libraries
- Getting Started with Facebook
- How to Use Facebook (TechBoomers Course)
- Posting Tips to Increase Engagement
Resources / Help Lines / Email Support
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Facebook Help Center - Learn how to use Facebook, fix a problem, and get answers to your questions
- Submit Feedback for the Help Center
Instagram is a free, online, photo-sharing application and social network platform owned by Facebook. Instagram allows users to edit and upload photos and short videos using the mobile app. Users can add a caption, hashtags and a geotag to their posts. Posts appear on their followers' Instagram feeds for viewing.
Largest Age Group: 18 - 24 (statista.com, 2023)
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Tips
- Create Instagram Posts
- Getting Started with Instagram
- Instagram for Libraries
- Instagram Hacks: Tricks and Features
- Instagram Tips for Small Public Libraries
Resources / Help Lines / Email Support
- Instagram Help Center - Learn how to use Facebook, fix a problem, and get answers to your questions
X (formerly Twitter) is an online news, microblog and social media website and mobile app where people communicate in short messages of no more than 280 characters (previously 140 characters). Users can include images and gifs with their posts. Posts normally include relevant hashtags making it easy to sort through content. Users will follow other users accounts to see their posts on their newsfeed.
Largest Age Group: 18 - 29 (statista.com, 2023)
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Tips
- Getting Started with Twitter (X)
- X for Business - Best practices, resources, and inspiration to help businesses be successful on X
- X Hacks to Know
Resources / Help Lines / Email Support
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X Help Center - Get instant answers to the most common questions and learn how to use X like a pro.
- Contact Us Form - Select topic and fill out a form with your specific details
- X Glossary - Common Terms used on X
TikTok is a video-sharing app that allows users to create, watch, and share short videos shot on mobile devices. Users can create all types of video content with filters, background music, and stickers. The app is noteworthy for its high levels of engagement and collaborative duet video feature. Each users feed is personalized to their interests.
Largest Age Group: 18 - 24 (statista.com, 2023)
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Tips
Resources / Help Lines / Email Support
- TikTok Help Center
- Email Support: business-servicesupport@tiktok.com
YouTube is a video-sharing website where users can create and upload their own videos to share with others. YouTube is one of the most popular websites with visitors watching over 6 billion hours of video every month.
Largest Age Group: 15 - 35 (statista.com, 2023)
Example Post #1 Example Post #2 Example Post #3
Tips
Resources / Help Lines / Email Support